We are reopening on 16th June for collection appointments only. Please contact us on 07889 765 789 to book your collection appointment.
Advice on gowns & shopping

If like thousands of year 11 and year 13 girls, you are excited about your prom then there is no time like the present to start your research. Abbelle is Hertfordshire's most glamorous party, prom, pageant, bridesmaid and evening gown boutique.

We carry over 200+ prom and evening gowns in stock all year round and new styles are added weekly during prom season.  We stock gowns from a 0-22 and we can order in gowns up to a size 28 and beyond. Prices range from £150-£550.

Abbelle Blog 3To avoid disappointment we recommend you book your 1:1 prom appointment at Abbelle between December - March for June/July Proms. In-between these times we can order in gowns in your size and your preferred colour (gowns are not sitting in a warehouse waiting to be purchased, they have to be made for you).  It can take up to 3 months for your gown to arrive unless you are lucky enough to purchase a prom gown off the peg. The Abbelle Prom Gown Register guarantees exclusivity for your Prom. So once a gown has been sold to a girl in your school, you cannot purchase the same gown, not even in a different colour. In fact, we don’t even let you try it on. Bearing this in mind the girls who book the earliest appointments get the best choice. Buying a prom gown from Abbelle is very much on a 1st come 1st served basis.

It’s not all just about find the prom gown of your dreams… It’s also about ensuring you have a seamstress booked to do your alterations. Of all the hundreds of prom gowns we sold in 2017 only 4 prom girls were tall enough to not need their hem lines altered. So it’s just as important to get a date in your diary with one of our highly recommended seamstress’s as it is to book your 1:1 prom appointment. Top tip! do it sooner than later…

Like most specialist shops we don’t operate on a 9-5pm basis. We are an appointment only boutique offering appointments round the clock. During Prom season we book appointments 7 days a week at times to suit you, whether it's 9 am on a Sunday morning or 9 pm on a Friday night, so it is extremely important to book your 1:1 appointment asap. 

Abbelle Blog 4The Abbelle team always encourages prom girls to try on an array of gowns from figure hugging to full netted skirts. This way we can help you find the gown that suits your body shape.  The appointments aren’t quick, so expect to spend about 1.5 hours with us. The Abbelle team will also give guidance on underwear, makeup, hairstyles and accessory. 

‘Popped in this morning, & received a lovely warm welcome. Abbelle is amazing and has the wow factor, my daughter was not rushed or pushed into any dress ….

Tracey Knight 18.12.17