We are reopening on 16th June for collection appointments only. Please contact us on 07889 765 789 to book your collection appointment.
Advice on gowns & shopping

Due to the current global situation, we are experiencing some delays with regards to the delivery of your prom dress, but please be rest assured your prom dress will still arrive before your re-scheduled event. We appreciate your patience in these difficult times. It’s an unprecedented time for us at Abbelle and for all our prom girls and schools.

  • All overseas factories and wholesale supplier chains ground to a halt at the end of March 2020, this has caused a knock-on effect.
  • All UK borders were also closed at this time and therefore nothing could be imported into the UK.
  • The government told all UK non-essential shop to close in March 2020.
  • Abbelle closed on Tuesday 24th March 2020 and is still yet to re-open.
  • As global lockdowns have slowly started to ease, we have had confirmation from our wholesalers, that customer orders are ready and waiting to be shipped.
  • Global shipping usually takes up to two weeks, however, due to Covid 19 and the backlog of shipments worldwide we are being given estimates for the end of June deliveries.
  • As per government guidance for small business, we have kept all our customers up to date as much as we could.

As per our T&Cs deposits are non-refundable. Your deposit covers the cost of having your prom dress specially ordered, made and shipped prior to your event. We cannot cancel prom dress orders once they have been placed with wholesalers. Estimated delivery dates are given verbally on your day of purchase and then again via text when your dress has been ordered. We have never had a single problem with deliveries in the past. However, like the re-scheduling of events due to Covid 19 we are also being given re-schedule delivery dates due the normal channels for shipment being backlogged. We have been in contact with all our suppliers and they assure us that all orders will be with us by the end of June 2020 or if not sooner. If for some reason your prom dress does not arrive in time for your event (please provide the new date) we will obviously refund your deposit in full or help you choose an alternative prom dress. If your prom has been cancelled due to Covid 19, we, unfortunately, cannot take responsibility for this and cannot offer any refunds on your deposit. We would recommend you contact the school to see if they are planning to re-schedule.
We have spoken with several school leaders and parents this week, all of whom have decided to host year 11 proms later in the year. We are excited to hear this news not only as a business who relies predominately on prom dress sales but also for all those prom girls whose academic school life came to such an abrupt end. We hope that schools and parents recognise this important rite of passage.

We have moved.

Our new bigger and better store is now open. We are now located at number 85 High Street, Hemel Hempstead, HP1 3AH.

Ladies Evening Wear

From gowns to wear at the Baftas or a gown for your 30th birthday party to a gown for an elegant older lady who’s off to the annual Rotary Club ball or even a mother of the bride who’s daughter is having a black tie wedding. At Abbelle we have gowns for every occasion.

  1. Don’t be concerned if the Abbelle team are putting you into a gown that is a size bigger than you normally wear on the high street. Prom gowns tend to run at least one size smaller.